Seven Email Marketing Metrics Every Marketer Needs to Maintain
What separates a mediocre email marketing campaign from a great one? The answer is metrics. By analyzing key email marketing metrics, you can optimize your campaigns to ensure that they’re delivering maximum results. But which metrics should you be tracking? In this blog post, we’ll share seven essential email marketing metrics that every marketer needs to maintain. By keeping an eye on these numbers, you’ll be able to take your campaigns to the next level. So let’s get started!
1. Open Rate
A leading email marketing company shared that your open rate is one of the most important email marketing metrics to track. It tells you how many people are actually opening your emails. To calculate your open rate, simply divide the number of unique opens by the number of delivered emails. For example, if you send out 100 emails and 20 people open them, your open rate would be 20%.
2. Click-Through Rate
Your click-through rate (CTR) is another key metric to track. It measures how many people are clicking on links in your email. A top email marketing services company said – to calculate your CTR, divide the number of clicks by the number of delivered emails. So if you have a CTR of 2%, that means that two people are clicking on links in your email for every 100 emails that are delivered.
3. Conversion Rate
Your conversion rate is the third metric on our list. It tells you how many people are taking action after receiving your email. This could be anything from making a purchase to signing up for a newsletter. To calculate your conversion rate, divide the number of conversions by the number of delivered emails. So if you have a conversion rate of 1%, that means that one person is taking action for every 100 emails that are delivered.
4. Unsubscribe Rate
Your unsubscribe rate is another important metric to track. It tells you how many people are unsubscribing from your email list after receiving your emails. To calculate your unsubscribe rate, divide the number of unsubscribes by the number of delivered emails. According to Thrive email marketing management, if you have an unsubscribe rate of 0.5%, that means that half a person is unsubscribing from your list for every 100 emails that are delivered.
5. Bounce Rate
Your bounce rate is another metric that you need to track. It tells you how many people are not receiving your emails because they’re bouncing back. This could be due to a problem with the email address or the server. To calculate your bounce rate, divide the number of bounces by the number of delivered emails. So if you have a bounce rate of 2%, that means that two people are not receiving your emails for every 100 emails that are delivered.
6. Spam Complaint Rate
Your spam complaint rate is the sixth metric on our list. It tells you how many people are marking your emails as spam after receiving them. To calculate your spam complaint rate, divide the number of complaints by the number of delivered emails. So if you have a spam complaint rate of 0.1%, that means that one person is marking your email as spam for every 1,000 emails that are delivered.
7. Forwarding Rate
Last but not least, you need to track your forwarding rate. This metric tells you how many people are forwarding your emails to others. To calculate your forwarding rate, divide the number of forwards by the number of delivered emails. So if you have a forwarding rate of 0.5%, that means that half a person is forwarding your email to someone else for every 100 emails that are delivered.
These are seven essential email marketing metrics that every marketer needs to track. By keeping an eye on these numbers, you’ll be able to optimize your campaigns and ensure that they’re delivering maximum results.
